M.O. Food’s dried, smoked, and ground shrimps celebrate the vibrant flavors of Nigeria’s culinary heritage, crafted to bring the essence of home to Nigerians in the diaspora. The goal was to create a product that resonates deeply with Africans abroad, combining traditional tastes with an Afro-inspired aesthetic. To achieve this, a unique pattern design was developed as the brand's visual identity, drawing inspiration from African heritage. Each element of the pattern tells a story, creating a cohesive and immersive backdrop that reflects the brand’s cultural roots. This distinctive visual language not only enhances the product's appeal but also reinforces its authenticity and connection to Nigerian culture. The project also focused on creating an engaging platform to showcase the product’s categories. Each product was given its moment in the spotlight, highlighting its quality and cultural significance, while crafting an immersive experience that tells the story of M.O. Food in a way that resonates with its audience. This collaboration brought an indigenous brand to life in foreign markets, blending traditional flavors with bold, modern design to capture the hearts of Nigerians abroad.