Tara London is a premium perfume brand defined by elegance, individuality, and a modern sense of luxury. The branding project encompassed logo design, typography, and a distinctive color palette, creating a cohesive visual identity that embodies the brand's sophisticated essence. The logo design seamlessly integrates the letters T and L into an elegant, minimalist mark, symbolizing the refinement and artistry behind the brand. Typography was chosen to balance timelessness with a contemporary edge, pairing classic serif fonts with clean, modern sans-serifs to reflect Tara London’s blend of tradition and innovation. The color palette enhances the brand's distinct identity, featuring Jasmine (#F7DA7C), a soft, luminous yellow that evokes warmth and luxury; Bittersweet (#F77762), a vibrant coral hue adding energy and boldness; and Rich Black (#000F1C), a sophisticated, grounding navy that reinforces the brand’s exclusivity. These colors work harmoniously to convey Tara London's vibrance, charm, and depth. This branding positions Tara London as a standout in the perfume industry, creating a visual identity that speaks to the senses and invites customers into a world of timeless fragrance and style.